For Spazazz, a company specializing in hot tub additives for aromatherapy spa and bath experiences, I revitalized their product packaging and marketing materials to enhance their market competitiveness and brand appeal.

Concept: The redesign focused on modernizing Spazazz's visual identity while maintaining brand recognition. By leveraging the existing logo, I created a distinctive texture mark derived from the 'z' in their logo, which was applied across the packaging to create a contemporary and cohesive look.

Challenges and Solutions: The main challenge was to update the packaging for four distinct products while ensuring a unified product line. To address this, I developed a design system that utilized unique colors and scents for each product, while maintaining a consistent visual language across the range.

In addition to the packaging redesign, I created an Ebook on hot tub maintenance, transforming existing data into a visually compelling and well-organized document. This Ebook was part of a larger print campaign, which included a custom-designed postcard featuring a QR code for easy access to the digital content.

The resulting brand refresh successfully modernized Spazazz's product line, improved their market positioning, and provided valuable content to both existing and potential customers, reinforcing their status as a leader in the aromatherapy spa product industry.