Mighty Yum was launched in 2022 by two health and fitness entrepreneurs determined to transform on-the-go eating.

With high-quality, plant-based ingredients and flavors loved by kids and trusted by parents, the brand needed a bold identity that resonated with modern families.

I led the design and brand identity—from creating a dynamic website, developing a catchy tagline, and designing clever herbivore-inspired characters, to crafting comprehensive packaging solutions.

We launched the entire brand in just three months, including designing corrugated boxes and packs for direct-to-consumer shipping, as well as packaging for three flagship meal kits and three crisp rice protein bars. In partnership with Thynkfuel, we integrated strategic insights that further amplified the brand’s impact.

Today, Mighty Yum is a trusted name, available on Target and Walmart shelves nationwide.