For Launch Global, a music venue in NYC, I developed a comprehensive brand identity that captured the bold and dynamic nature of the venue while appealing to both Gen Z and a wider audience.

Concept: The brand identity was designed to be both bold and elegant, aligning with Launch Global's mission to create memorable live music experiences. The logo featured an iconic design with two stage lights forming an "A" to reflect the energetic and creative spirit of the venue. The entire brand system was crafted to resonate with a younger audience while maintaining a level of sophistication.

Challenges and Solutions: One challenge was designing an identity that was equally appealing to younger, tech-savvy Gen Z audiences and music professionals. To achieve this balance, I created a POS interface for tablets used at events, ensuring a seamless, modern customer experience. I also designed multiple digital assets for web and social media to reinforce the brand's cohesive image across platforms.

The success of the brand led to the development of additional assets, including a 10k digital art NFT campaign, which significantly boosted onboarding on Launch Global's app and drove increased foot traffic to both live and digital events.