For Jackie Chan Green Hero, an initiative to highlight the international superstar's commitment to sustainability and environmental awareness, I developed a comprehensive brand identity and digital presence to complement his established film career.

Concept: The brand identity was crafted to showcase Jackie Chan's lesser-known role as an environmental advocate. Drawing inspiration from his dynamic personality and commitment to sustainability, the design aims to convey strength, action, and environmental consciousness.

Challenges and Solutions: The main challenge was to create a brand that would stand out from Jackie Chan's well-established film persona while maintaining a connection to his public image. To address this, I developed a bold and distinctive visual identity that emphasized the 'Green Hero' aspect of his work, differentiating it from his entertainment career while leveraging his star power.

A key achievement of this branding effort was the creation of an in-person experience at The Leonardo Museum. The exhibition, which sold out within days of its launch, was so successful that it inspired an international tour in 2022, further expanding the reach and impact of Jackie Chan's environmental message.

The resulting brand identity and marketing strategy successfully positioned Jackie Chan as a credible and inspiring figure in the environmental movement, broadening his public image beyond his film career and effectively communicating his commitment to sustainability to a global audience.