For Coach Kimmy, a personal brand focused on empowering women to achieve personal growth, I developed a cohesive and inviting brand identity that resonates with her target audience.

Concept: The brand was designed to attract women seeking to create a more positive future and break free from limitations. I developed a blush and teal color palette, along with a logo that reflected this uplifting vision. The entire brand guidelines were crafted to position Kimmy as a leader in her space, helping her stand out and elevate her business.

Challenges and Solutions: A key challenge was creating a design that would appeal to women looking for personal development while elevating Kimmy's brand so she could charge premium rates. I designed her website, social media templates, and a variety of printed marketing materials to reinforce a polished and professional image. These assets supported her online mentorship program, attracting new members and increasing engagement.

Following the success of her brand launch, I also designed Kimmy's book, which is now sold on Amazon, further expanding her reach and credibility.